Sell Different!: All New Sales Differentiation Strategies to Outsmart, Outmaneuver, and Outsell the Competition

<p><strong>Game-changing new strategies to outsmart, outmaneuver, and outsell your competition!</strong></p><p>Salespeople face fierce competition in their pursuit of winning deals. Differences in product features and functions get smaller by the minute and are not always meaningful to buyers.</p><p>How do you stand out from the pack and not just land the account, but <em>win deals at the prices you want</em>?</p><p>Lee B. Salz’s previous ground-breaking, bestselling book, <em>Sales Differentiation, </em>armed salespeople with strategies to differentiate both what they sell and how they sell it. <em>Sell Different!</em> provides a new component of Sales Differentiation strategy to help you outsmart, outmaneuver, and outsell the competition to <em>win more deals at the prices you want</em>. This book provides you with the tools you need to land new accounts and grow existing ones.</p><p>The practical, proven strategies presented in <em>Sell Different!</em> include:</p><ul><li>How to defeat your toughest competitor (hint:  it’s not who you think it is)</li><li>An actionable 16-phase plan to reach and engage elusive prospects</li><li>Finding more of your best clients (it’s easier than you think)</li><li>Acquiring more referrals than you ever dreamed possible</li><li>Virtual selling and how to harness its potential</li><li>Neutralizing the fear of change that paralyzes buyers and kills deals</li><li>Structuring pilot programs that advance your deals</li><li>Identifying the critical person needed to win more deals at the prices you want</li><li>Solving closing problems and fixing the real issue limiting your success</li><li>Dissecting and resolving the most challenging sales objection — price!</li><li>What 99.999% of salespeople don’t do, but should</li><li>Expanding account relationships to explode revenue and lock out the competition</li><li>How to address a major flaw when comparing salespeople with professional athletes</li><li>And much, much more!</li></ul><p>If you are a salesperson, executive, or business owner who desires to win more deals at the prices you want, then this book is for you.</p>